All Releases
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Unica Marketing Expert to Present at ad:tech's Mark-Ops Forum
Jul 22, 2008
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Jul 22, 2008 (BUSINESS WIRE) -- Unica Corporation
WHAT: The Mark-Ops Forum at ad:tech Chicago is a new programming
initiative aimed at providing brand marketers with the tools
and techniques they need to perfect their customer facing
marketing operations. The event offers a comprehensive
overview of the e...
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Affinium NetInsight Provides Highest Business Value for Enterprise-Class Web Analytics, According to Leading Online Marketing Analyst Firm
Jul 15, 2008
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WALTHAM, Mass., Jul 15, 2008 (BUSINESS WIRE) -- Unica Corporation (Nasdaq: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced it has been positioned as a "definitive industry leader for large enterprises using analytics" in the July 2008 JupiterResearch "Web Analytics Buyer's Guide: Assessing Vendor...
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Unica Announces the Appointment of Vivian Vitale to Vice President of Human Resources
Jul 14, 2008
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WALTHAM, Mass., Jul 14, 2008 (BUSINESS WIRE) -- Unica Corporation (Nasdaq: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced the appointment of Vivian Vitale to vice president of human resources. Vitale brings to Unica more than 25 years of human resources management experience, with an emphasis on...
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Unica Corporation Announces CFO Transition
Jul 8, 2008
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WALTHAM, Mass., Jul 08, 2008 (BUSINESS WIRE) -- Unica Corporation (Nasdaq: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced that Ralph Goldwasser will resign from his position as senior vice president and chief financial officer, effective August 15, 2008, in order to pursue other opportunities. T...
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Unica Positioned in the Visionaries Quadrant in Leading Industry Analyst Firm's 2008 ''Magic Quadrant for Enterprise Marketing Management''
Jul 3, 2008
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WALTHAM, Mass., Jul 03, 2008 (BUSINESS WIRE) -- Unica Corporation (Nasdaq:UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced that it has been positioned in the "Visionaries" quadrant of Gartner, Inc.'s "Magic Quadrant for Enterprise Marketing Management" report, by Kimberly Collins and Adam Sarner.(...
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Unica Experiences High Growth in Demand for Marketing Solutions in Europe and Asia Pacific Regions
Jun 17, 2008
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WALTHAM, Mass., Jun 17, 2008 (BUSINESS WIRE) -- Unica Corporation (Nasdaq: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, reports that it has seen dramatic growth in demand for marketing automation solutions in Europe as well as Asia Pacific, resulting in an increase in revenue of more than 100% in those region...
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Unica's Karen Hudgins Wins Stevie(R) Award in 6th Annual American Business Awards(SM)
Jun 16, 2008
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WALTHAM, Mass., Jun 16, 2008 (BUSINESS WIRE) -- Unica Corporation (Nasdaq: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced that Karen Hudgins, a marketing specialist at the company, has won the Stevie Award in the category "Best Marketer" at the recently held 2008 American Business Awards in New ...
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Unica Marketing Experts and Customers to Present at DM Days Conference & Expo
Jun 6, 2008
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Jun 06, 2008 (BUSINESS WIRE) -- Unica Corporation (NASDAQ: UNCA):
WHAT: How the Users Use Campaign Management Software; panel
presentation, featuring Unica customer Laura Krusinski, vice
president, Database Marketing, Key National Bank
June 10, 2:00 p.m. - 2:55 p.m.
Solutions Showdown: Campaign Management...
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Unica and Sirius Decisions To Discuss How B2B Marketers Can Facilitate Demand Generation with Field Marketing 2.0
Jun 4, 2008
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Jun 04, 2008 (BUSINESS WIRE) -- Unica Corporation:
WHAT: "Demand Creation Strategy and Technology: Field Marketing 2.0,"
a free webcast hosted by Unica Corporation featuring Sirius
Decisions
WHO: B.J. Morgan, director, segment management, Unica Corporation
Tony Jaros, vice president, research, Sirius Decisions...
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Unica Announces the Appointment of Industry Veteran Elana Anderson to Vice President of Product Marketing and Strategy
Jun 3, 2008
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WALTHAM, Mass., Jun 03, 2008 (BUSINESS WIRE) -- Unica Corporation (Nasdaq: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced the appointment of Elana Anderson to vice president of product marketing and strategy. With nearly 20 years of marketing and technology consulting experience, Anderson is a h...
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Unica Sees Continued Call for its On-Demand Web Analytics Solution
May 28, 2008
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WALTHAM, Mass., May 28, 2008 (BUSINESS WIRE) -- Unica Corporation (Nasdaq: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced new customers for its web analytics solution, Affinium(R) NetInsight(TM) On Demand. Demand has resulted from the need for more flexibility in analyzing both off-line and onli...
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Unica Corporation to Present at Upcoming Conferences in June
May 27, 2008
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WALTHAM, Mass., May 27, 2008 (BUSINESS WIRE) -- Unica Corporation (Nasdaq: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced its participation at two upcoming conferences in June. Each presentation will be webcast live and available by visiting the events portion of Unica's Investor Relations web s...
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International Financial Institution Wins Unica's Annual Marketing Success Award
May 19, 2008
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WALTHAM, Mass., May 19, 2008 (BUSINESS WIRE) -- Unica Corporation (Nasdaq:UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced that Fortis, a Unica customer and one of Europe's largest financial institutions, was selected as the winner of the Marketing Success Award at Unica's 2008 Marketing Innovatio...
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Unica and Forrester to discuss how marketers can shape the customer experience
May 13, 2008
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May 13, 2008 (BUSINESS WIRE) -- Unica Corporation
WHAT: "Marketers and Shaping the Customer Experience," a free webinar
hosted by Unica Corporation and Forrester Research
WHO: Bruce Temkin, Vice President, Principal Analyst, Forrester
Research
Jay Henderson, Director, Segment Management, Unica Corporation
W...
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Unica Announces Financial Results for Second Quarter Fiscal 2008
May 7, 2008
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WALTHAM, Mass., May 07, 2008 (BUSINESS WIRE) -- Unica Corporation (Nasdaq: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced financial results for its fiscal second quarter ended March 31, 2008.
For the quarter ended March 31, 2008, the company reported total revenue of $30.8 million, an increa...
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Unica's Marketing Innovation Summit Attracts World's Leading Marketers
Apr 30, 2008
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WALTHAM, Mass. & NEW ORLEANS, Apr 30, 2008 (BUSINESS WIRE) -- Top marketers from around the world participating in the 2008 Marketing Innovation Summit (MIS), heard Unica Corporation CEO Yuchun Lee outline new best practices and trends that, he believes, will shape the future of marketing across industries and channels. Unica Corporation (Nasdaq:UN...
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Unica Positioned in the Leaders Quadrant in Leading Industry Analyst Firm's ''Magic Quadrant for Multichannel Campaign Management 2008''
Apr 28, 2008
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WALTHAM, Mass., Apr 28, 2008 (BUSINESS WIRE) -- Unica Corporation (Nasdaq:UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced that it has been positioned in the "Leaders'" quadrant of Gartner, Inc.'s "Magic Quadrant for Multichannel Campaign Management, 2008" report, by Adam Sarner.(1)
The Gartne...
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Unica's Akin Arikan Pens Visionary Book on Multichannel Marketing
Apr 21, 2008
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WALTHAM, Mass., Apr 21, 2008 (BUSINESS WIRE) -- Unica Corporation (Nasdaq: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced that Akin Arikan, Unica's web analytics evangelist, has authored a visionary new book, titled "Multichannel Marketing: Metrics and Methods for On and Offline Success." The bo...
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Halifax Health Discusses Best Practices for Effective Marketing Operations in Unica Webcast
Apr 16, 2008
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Apr 16, 2008 (BUSINESS WIRE) -- Unica Corporation
WHAT: Halifax Health discusses "Effective Marketing Operations, No Surgery Required," the latest in a series of Modern Marketing webcasts hosted by Unica Corporation
WHO: Tanya Andreadis - Director, Web Strategy & Interactive Communications, Halifax Health
Bill McInerny - Vice President...
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Unica Corporation Announces Analysts Day at Marketing Innovation Summit (MIS) in New Orleans
Apr 10, 2008
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WALTHAM, Mass., Apr 10, 2008 (BUSINESS WIRE) -- Unica Corporation (Nasdaq: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, today announced that it will hold an Analysts Day at its Marketing Innovation Summit in New Orleans on Monday, April 28, 2008.
Analysts and investors who attend are invited to selected p...
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